Shopper Marketing Managers connect brand equity with in-store purchase behaviour, creating programmes that engage shoppers at the moment of decision. They work across retail environments — from supermarkets to convenience stores — and combine insights, creative, and execution to drive conversion.
Shopper Marketing Executive (0–2 yrs)
Entry level — gaining FMCG foundations
Shopper Marketing Manager (2–5 yrs)
Mid-level — building core expertise (2–5 years)
Senior Shopper Marketing Manager (4–8 yrs)
Senior — leading teams and strategy
Head of Shopper Marketing (7–12 yrs)
Head / Controller — full functional ownership
Shopper insight & behaviour analysis
Core competency for Shopper Marketing Manager roles
In-store activation planning
Core competency for Shopper Marketing Manager roles
Retail media planning
Core competency for Shopper Marketing Manager roles
POSM development
Core competency for Shopper Marketing Manager roles
Purchase funnel understanding
Core competency for Shopper Marketing Manager roles
Retailer relationship management
Core competency for Shopper Marketing Manager roles
Budget management
Core competency for Shopper Marketing Manager roles
Agency briefing
Core competency for Shopper Marketing Manager roles
These are the skills that differentiate senior Shopper Marketing Managers: Dunnhumby/Nectar data, Digital shelf and e-commerce, Path-to-purchase research, Virtual store eye-tracking. Investing in these capabilities alongside core skills typically unlocks faster progression and higher salary offers.
Browse live FMCG Shopper Marketing Manager jobs posted on FMCG Hire — updated daily.