FMCG Industry
The FMCG category that never stops growing — pet food, treats, health, and accessories jobs.
Pet care has become one of the most resilient and fast-growing categories in FMCG, driven by the humanisation of pets and premiumisation of pet food. The market spans dry and wet pet food, treats, supplements, grooming, and veterinary health products. Mars Petcare, Nestlé Purina, and Hill's Pet Nutrition dominate, but there is significant growth from premium and D2C challenger brands.
pets in UK households — 59% of households own at least one pet, driving sustained category volume
growth in premium and fresh pet food since 2020, as owners apply human food values to pet nutrition
spent on pet supplements globally in 2024 — the fastest-growing sub-category in pet care
companies like Tails.com and Butternut Box achieve 40%+ year-on-year growth via subscription models
accounts for 30% of premium pet food sales, requiring specialist veterinary sales capability
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