FMCG Sales Director Resume Template

FMCG Sales Directors lead the entire commercial function, setting go-to-market strategy, managing key customer relationships at Director level, and accountable for total net revenue and volume. They b…

Typical salary range

$85,000 – $160,000

Total package (base + bonus + car allowance + LTIP) often exceeds $250K at major FMCG businesses. Bonus typically 20–40% of base.

AI-Parse Your Own CV

How to use this template

  1. Click any text in the resume to edit it directly
  2. Replace placeholder text with your own details
  3. Keep the ATS keywords highlighted in the skills section
  4. Use Print → Save as PDF to download

Key ATS Keywords for Sales Director

commercial strategy P&L leadership channel strategy customer director net revenue growth team leadership route to market sales transformation go-to-market board reporting

Typical Employers

Unilever, AB InBev, Red Bull, Innocent Drinks, BrewDog, Fever-Tree, Cawston Press, Tyrrells, Pukka Herbs, Nichols

Your Full Name

Sales Director | FMCG

email@example.com  |  07XXX XXX XXX  |  LinkedIn: linkedin.com/in/yourname  |  London, UK

Professional Summary

Results-driven FMCG Sales Director with [X] years of experience across [brands/companies]. Track record of [key achievement]. Skilled in Commercial strategy & direction, Senior customer relationship management, Team building & people leadership. Seeking a challenging role to drive [commercial goal] within a fast-paced consumer goods environment.

Core Competencies

Commercial strategy & direction Senior customer relationship management Team building & people leadership Channel strategy (grocery, convenience, foodservice, export) P&L ownership at company/category level Strategic negotiation Sales forecasting & budgeting Cross-functional leadership International or export market experience Private equity or transformation experience M&A integration

Professional Experience

Sales Director, [Company Name] Jan 2022 – Present

Senior Sales Director, [Brand/Division]

  • Led commercial transformation delivering +$22M net revenue growth (18%) over 3 years across all UK grocery channels
  • Built and developed a 35-person sales team, reducing voluntary turnover from 28% to 11% through structured coaching programme
  • Negotiated top-4 grocery JBPs delivering an average +6% volume growth commitment vs. prior year
  • Launched DTC channel strategy generating $3.8M additional revenue in first year with 42% gross margin
  • Secured listing in Aldi and Lidl discounters, adding $6.1M net revenue and +12% volume in year one
[Previous Company Name] Jan 2019 – Dec 2021

Head of Sales / Commercial (8–12 yrs), [Brand/Division]

  • Led [key initiative], delivering [quantifiable result] for [brand/category]
  • Managed [key responsibility], improving [metric] from [X] to [Y]
  • Collaborated with [function] to [action and outcome with $/% figure]
[Earlier Company Name] Jun 2016 – Dec 2018

Senior NAM / Controller (6–9 yrs)

  • Supported [senior] with [key task], gaining experience in Commercial strategy & direction and Senior customer relationship management

Education & Qualifications

Degree essential; MBA common
Proven P&L leadership at national scale
Board-level stakeholder management experience

Common Sales Director Interview Questions

  1. How do you set a commercial strategy for a brand entering a new channel?
  2. Tell me about the most complex negotiation you've led at Director level.
  3. How do you manage underperformance in your sales team?
  4. What's your approach to building a JBP at the most senior level?

Related FMCG Resume Templates

Commercial Director

National Account Manager

Trade Marketing Manager

Marketing Director