FMCG Shopper Marketing Manager Resume Template

Shopper Marketing Managers connect brand equity with in-store purchase behaviour, creating programmes that engage shoppers at the moment of decision. They work across retail environments — from superm…

Typical salary range

$36,000 – $60,000

Shopper marketing roles are growing as FMCG companies invest more in below-the-line and retail media. Retailer-embedded roles (e.g. Dunnhumby, Nectar) can offer higher salaries.

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How to use this template

  1. Click any text in the resume to edit it directly
  2. Replace placeholder text with your own details
  3. Keep the ATS keywords highlighted in the skills section
  4. Use Print → Save as PDF to download

Key ATS Keywords for Shopper Marketing Manager

shopper marketing purchase funnel retail media in-store activation path to purchase POSM retailer collaboration shopper insight conversion impulse

Typical Employers

Mondelez, Mars, Ferrero, Haribo, Nestlé, Lindt, Lärabar, Seabrook Crisps, Tyrells, Proper Corn

Your Full Name

Shopper Marketing Manager | FMCG

email@example.com  |  07XXX XXX XXX  |  LinkedIn: linkedin.com/in/yourname  |  London, UK

Professional Summary

Results-driven FMCG Shopper Marketing Manager with [X] years of experience across [brands/companies]. Track record of [key achievement]. Skilled in Shopper insight & behaviour analysis, In-store activation planning, Retail media planning. Seeking a challenging role to drive [commercial goal] within a fast-paced consumer goods environment.

Core Competencies

Shopper insight & behaviour analysis In-store activation planning Retail media planning POSM development Purchase funnel understanding Retailer relationship management Budget management Agency briefing Dunnhumby/Nectar data Digital shelf and e-commerce Path-to-purchase research

Professional Experience

Shopper Marketing Manager, [Company Name] Jan 2022 – Present

Senior Shopper Marketing Manager, [Brand/Division]

  • Developed Easter shopper programme across 1,800 Tesco stores delivering 42% rate-of-sale uplift vs. previous year
  • Built retailer-specific activation toolkit for Sainsbury's, Co-op, and Ocado increasing seasonal sales by $1.2M
  • Managed retail media budget of $350K across Tesco Online, Sainsbury's Nectar, and off-shelf activations
  • Commissioned virtual store eye-tracking study, reshaping packaging hierarchy resulting in 18% visibility uplift
  • Increased impulse purchase conversion by 31% through targeted off-shelf placement strategy in convenience
[Previous Company Name] Jan 2019 – Dec 2021

Shopper Marketing Manager (2–5 yrs), [Brand/Division]

  • Led [key initiative], delivering [quantifiable result] for [brand/category]
  • Managed [key responsibility], improving [metric] from [X] to [Y]
  • Collaborated with [function] to [action and outcome with $/% figure]
[Earlier Company Name] Jun 2016 – Dec 2018

Shopper Marketing Executive (0–2 yrs)

  • Supported [senior] with [key task], gaining experience in Shopper insight & behaviour analysis and In-store activation planning

Education & Qualifications

Degree in Marketing, Psychology, Retail, or Business
Shopper insight experience or FMCG brand background

Common Shopper Marketing Manager Interview Questions

  1. How do you use shopper insight to design an in-store activation?
  2. Describe a shopper marketing campaign that didn't perform — what did you learn?
  3. How do you balance brand consistency with retailer-specific customisation?
  4. What role does retail media play in your shopper marketing toolkit?

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