FMCG Salary Guide 2025

Global salary benchmarks for every major FMCG role — from entry-level Key Account Executive to Commercial Director. All figures represent base salary in USD; most roles also include bonus and benefits.

Role Function Level Base Salary Range Senior Range
Brand Manager Marketing Mid–Senior $38,000 – $65,000 $55,000 – $90,000 Full Guide
Category Manager Commercial Mid–Senior $40,000 – $70,000 $58,000 – $95,000 Full Guide
National Account Manager Sales Mid–Senior $45,000 – $75,000 $65,000 – $100,000 Full Guide
Sales Director Sales Director $85,000 – $160,000 $120,000 – $200,000 Full Guide
Marketing Manager Marketing Mid–Senior $45,000 – $75,000 $65,000 – $100,000 Full Guide
Supply Chain Manager Supply Chain & Operations Mid–Senior $45,000 – $72,000 $62,000 – $95,000 Full Guide
Trade Marketing Manager Marketing Mid–Senior $38,000 – $65,000 $52,000 – $80,000 Full Guide
Key Account Manager Sales Mid $35,000 – $55,000 $48,000 – $68,000 Full Guide
Demand Planner Supply Chain & Operations Mid $32,000 – $52,000 $46,000 – $68,000 Full Guide
Procurement Manager Supply Chain & Operations Mid–Senior $42,000 – $70,000 $60,000 – $95,000 Full Guide
Shopper Marketing Manager Marketing Mid $36,000 – $60,000 $50,000 – $75,000 Full Guide
Digital Marketing Manager Marketing Mid $38,000 – $62,000 $52,000 – $80,000 Full Guide
Logistics Manager Supply Chain & Operations Mid $38,000 – $60,000 $52,000 – $78,000 Full Guide
Commercial Director Commercial Director $90,000 – $180,000 $130,000 – $220,000 Full Guide
Marketing Director Marketing Director $85,000 – $160,000 $120,000 – $200,000 Full Guide

What Affects FMCG Salaries?

  • Company size: Blue-chip multinationals (P&G, Unilever) typically pay 15–25% more than challenger brands at equivalent levels
  • Location: London commands a 15–25% premium over the rest of the UK
  • P&L accountability: Roles with direct P&L ownership earn more
  • Specialist skills: RGM, Category Management, and Supply Chain analytics command premiums
  • Track record: Quantified achievements command 10–20% negotiation leverage

Typical FMCG Benefits Package

  • Car allowance: $4,000–$10,000 (common from NAM level upwards)
  • Annual bonus: 10–40% of base salary depending on level
  • LTIP/equity: Common at Director level and PE-backed businesses
  • Private healthcare: Standard from manager level at most major FMCG employers
  • Pension: Typically employer contributions of 5–12% of base salary

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