Trade Marketing Managers bridge the gap between brand strategy and in-store execution. They translate consumer marketing campaigns into customer-facing activations, develop shopper toolkits, and manage point-of-sale materials, working closely with both the sales and marketing functions.
Trade Marketing Executive (0–2 yrs)
Entry level — gaining FMCG foundations
Trade Marketing Manager (2–5 yrs)
Mid-level — building core expertise (2–5 years)
Senior Trade Marketing Manager (4–8 yrs)
Senior — leading teams and strategy
Head of Trade Marketing / Shopper Marketing (7–12 yrs)
Head / Controller — full functional ownership
Customer activation planning
Core competency for Trade Marketing Manager roles
POS/POSM development and management
Core competency for Trade Marketing Manager roles
Shopper insight application
Core competency for Trade Marketing Manager roles
Launch & event management
Core competency for Trade Marketing Manager roles
Sales team support & toolkits
Core competency for Trade Marketing Manager roles
Budget management
Core competency for Trade Marketing Manager roles
Agency briefing (design, production)
Core competency for Trade Marketing Manager roles
Trade channel segmentation
Core competency for Trade Marketing Manager roles
These are the skills that differentiate senior Trade Marketing Managers: Retailer-specific marketing (Tesco, Waitrose), Foodservice or out-of-home channel, Digital shelf/e-commerce activation. Investing in these capabilities alongside core skills typically unlocks faster progression and higher salary offers.
Browse live FMCG Trade Marketing Manager jobs posted on FMCG Hire — updated daily.
$38,000 – $65,000
Mid–Senior · Marketing