Shopper Marketing Manager
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $36,000–$60,000k + bonus
About the Role
We are looking for an experienced Shopper Marketing Manager to join our team at [Company Name]. Shopper Marketing Managers connect brand equity with in-store purchase behaviour, creating programmes that engage shoppers at the moment of decision. They work across retail environments — from supermarkets to convenience stores — and combine insights, creative, and execution to drive conversion.
Key Responsibilities
- Develop and execute shopper marketing programmes across key retail channels, converting brand communication to purchase
- Analyse shopper data (loyalty, panels, research) to understand barriers and drivers at point of purchase
- Plan retail media investment (digital and physical) to maximise shopper visibility and conversion
- Brief and manage POSM and in-store creative agencies for campaign execution
- Build retailer-specific activation programmes in partnership with NAM and category teams
- Measure and report on programme effectiveness — sales uplift, ROI, compliance, and awareness
- Support NPD launches with tailored shopper programmes by channel
- Stay current on shopper trends, retail innovation, and competitive in-store activity
Required Skills & Experience
- Shopper insight & behaviour analysis
- In-store activation planning
- Retail media planning
- POSM development
- Purchase funnel understanding
- Retailer relationship management
- Budget management
- Agency briefing
Advantageous Skills
- Dunnhumby/Nectar data
- Digital shelf and e-commerce
- Path-to-purchase research
- Virtual store eye-tracking
Qualifications
- Degree in Marketing, Psychology, Retail, or Business
- Shopper insight experience or FMCG brand background
What We Offer
- Competitive base salary: $36,000–$60,000
- Annual bonus scheme (10–25% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.