FMCG Category Manager Resume Template

Category Managers act as category advisors to retailers, using shopper data and market analytics to grow the entire product category — not just their own brand. They are trusted business partners to b…

Typical salary range

$40,000 – $70,000

Category Managers at key grocery multiples (Tesco, Sainsbury's) command premiums. Roles at data providers (Nielsen, Dunnhumby) often pay 10–15% more than brand side.

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How to use this template

  1. Click any text in the resume to edit it directly
  2. Replace placeholder text with your own details
  3. Keep the ATS keywords highlighted in the skills section
  4. Use Print → Save as PDF to download

Key ATS Keywords for Category Manager

category strategy planogram range review JDA/Apollo shopper insight category captain weighted distribution shelf space optimisation Nielsen buyer relationship

Typical Employers

Coca-Cola, PepsiCo, Mars, Heinz, Kellogg's, Mondelez, Premier Foods, Associated British Foods, Treatt, Nichols

Your Full Name

Category Manager | FMCG

email@example.com  |  07XXX XXX XXX  |  LinkedIn: linkedin.com/in/yourname  |  London, UK

Professional Summary

Results-driven FMCG Category Manager with [X] years of experience across [brands/companies]. Track record of [key achievement]. Skilled in Nielsen/IRI/Circana data analysis, Planogram design (JDA/Apollo/Spaceman), Shopper insight interpretation. Seeking a challenging role to drive [commercial goal] within a fast-paced consumer goods environment.

Core Competencies

Nielsen/IRI/Circana data analysis Planogram design (JDA/Apollo/Spaceman) Shopper insight interpretation Retail buyer relationship management Range review presentation Category strategy development Pricing & promotions analysis Cross-functional stakeholder management dunnhumby/Clubcard data SQL or Python for data analysis Category captain experience

Professional Experience

Category Manager, [Company Name] Jan 2022 – Present

Senior Category Manager, [Brand/Division]

  • Delivered +$1.4M incremental category growth at Tesco through planogram optimisation project across 650 stores
  • Led range review for ambient category, securing 3 additional SKU listings and removing 8 slow movers
  • Built category vision presentation using Nielsen panel data, accepted by Sainsbury's buying team as category strategy
  • Increased weighted distribution from 72% to 91% in 12 months through targeted ranging recommendations
  • Designed space planning model adopted by top 4 grocers, improving facings allocation by 18%
[Previous Company Name] Jan 2019 – Dec 2021

Category Manager (3–6 yrs), [Brand/Division]

  • Led [key initiative], delivering [quantifiable result] for [brand/category]
  • Managed [key responsibility], improving [metric] from [X] to [Y]
  • Collaborated with [function] to [action and outcome with $/% figure]
[Earlier Company Name] Jun 2016 – Dec 2018

Category Analyst / Executive (0–3 yrs)

  • Supported [senior] with [key task], gaining experience in Nielsen/IRI/Circana data analysis and Planogram design (JDA/Apollo/Spaceman)

Education & Qualifications

Degree in Business, Mathematics, Statistics, or Economics preferred
Advanced Excel/Power BI essential
Shopper insight certifications (e.g. IRI, Nielsen) valued

Common Category Manager Interview Questions

  1. How would you build a category growth story for a retailer who is losing share in your category?
  2. Describe a range review you led — what was the outcome?
  3. How do you handle a buyer who disagrees with your planogram recommendation?
  4. What tools do you use to analyse shopper behaviour?

Related FMCG Resume Templates

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National Account Manager

Shopper Marketing Manager

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