For Employers & Hiring Managers

FMCG Hiring Guides

Everything you need to hire the right commercial talent — salary benchmarks, screening criteria, interview structures, and red flags to avoid.

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Salary Benchmarks

Up-to-date FMCG salary ranges to position your offer competitively.

Screening Criteria

What to look for in CVs and how to filter for genuine capability.

Red Flags to Avoid

Common hiring mistakes and the warning signs that predict poor performance.

How to Hire a Brand Manager
Marketing · Salary: $38,000–$65,000
6–10 weeks. Typically 3 stages: competency interview → case study / brand presentation → final panel.
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How to Hire a Category Manager
Commercial · Salary: $40,000–$70,000
5–8 weeks. Typically 2–3 stages: data/analytical test → competency interview → retailer presentation exercise.
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How to Hire a National Account Manager
Sales · Salary: $45,000–$75,000
5–8 weeks. 2–3 stages: competency interview → commercial presentation/case study → final.
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How to Hire a Sales Director
Sales · Salary: $85,000–$160,000
8–14 weeks. 4+ stages including commercial presentation and board/CEO meeting.
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How to Hire a Marketing Manager
Marketing · Salary: $45,000–$75,000
6–10 weeks. 3 stages: competency interview → brand/campaign presentation → final panel.
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How to Hire a Supply Chain Manager
Supply Chain & Operations · Salary: $45,000–$72,000
6–10 weeks. Typically 3 stages: technical competency interview → planning scenario exercise → final panel.
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How to Hire a Trade Marketing Manager
Marketing · Salary: $38,000–$65,000
5–8 weeks. 2–3 stages: competency interview → activation planning brief → final.
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How to Hire a Key Account Manager
Sales · Salary: $35,000–$55,000
4–7 weeks. 2–3 stages: competency interview → account presentation exercise → final.
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How to Hire a Demand Planner
Supply Chain & Operations · Salary: $32,000–$52,000
4–7 weeks. Often includes a planning scenario or data exercise before the panel interview.
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How to Hire a Procurement Manager
Supply Chain & Operations · Salary: $42,000–$70,000
6–9 weeks. Often includes a sourcing case study or scenario exercise.
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How to Hire a Shopper Marketing Manager
Marketing · Salary: $36,000–$60,000
5–8 weeks. Typically includes a shopper activation brief exercise.
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How to Hire a Digital Marketing Manager
Marketing · Salary: $38,000–$62,000
5–8 weeks. Often includes a digital campaign brief or audit exercise.
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How to Hire a Logistics Manager
Supply Chain & Operations · Salary: $38,000–$60,000
5–8 weeks. 2–3 stages with possible site visit.
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How to Hire a Commercial Director
Commercial · Salary: $90,000–$180,000
8–14 weeks. 4+ stages including board presentation and stakeholder meetings.
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How to Hire a Marketing Director
Marketing · Salary: $85,000–$160,000
10–16 weeks. 4–5 stages including board presentation.
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