A planogram (or POG) is a visual diagram or schematic showing how products should be placed on retail shelves to maximise sales and category performance. Planograms specify shelf positions, facings, heights, and product adjacencies.
Planograms are central to category management and in-store execution. Retailers use planogram compliance as a measure of field sales effectiveness. In grocery, planogram reviews are typically conducted quarterly or around range review periods. Software tools include JDA (Blue Yonder), Apollo, and Spaceman.
Planogram design is a core skill for Category Managers. Field sales teams are often assessed on planogram compliance. Understanding planogram principles — facings share vs. sales share, eye-level positioning, adjacency strategy — is highly valued in category, sales, and trade marketing roles.
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