FMCG Industry
Laundry, surface care, dish care, and air fresheners — the FMCG category where science meets retail scale.
Household care is a science-led, innovation-driven segment of FMCG covering laundry detergents, fabric softeners, surface cleaners, dishwashing products, and air care. Dominated by P&G, Unilever, Reckitt, and Henkel, the category competes intensely at both the shelf and the lab — creating demand for brand, category, regulatory, and supply chain professionals who understand both consumer insight and chemistry.
of household cleaning purchases are now concentrated on eco-friendly or plant-based formulations
global laundry care market — the single largest sub-category within household cleaning
growth in home hygiene product sales sustained post-COVID, normalising at a higher baseline
EU and UK chemical regulations govern household cleaning formulations, driving regulatory hiring
private label penetration in household care vs. food — intensifying pressure on branded players
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