FMCG Industry
OTC medicines, vitamins, natural health, and wellbeing — the FMCG–healthcare crossover sector.
Health and wellness sits at the intersection of FMCG and healthcare, encompassing over-the-counter medicines, vitamins, herbal remedies, diagnostics, and the broader wellbeing category. Haleon, Reckitt, Johnson & Johnson Consumer, and Bayer are the dominant players, but there is strong growth from natural health brands, wellness apps, and functional food crossovers.
UK OTC medicines market — growing as NHS pressures push more health management into self-care
trend is structural: UK government actively encourages OTC management of minor ailments to reduce GP burden
growth in natural and herbal health remedies since 2020, led by elderberry, echinacea, and CBD
and EU EMA regulations govern OTC reclassifications, creating steady demand for regulatory expertise
and Caltrate generate over $1B revenue each — proving that vitamins can be megabrands
Be first to hear about new health & wellness roles in FMCG.
Create Job Alert Upload CV for AI Matching