FMCG Industry
Chocolate, biscuits, crisps, and snack bars — the feel-good FMCG category with world-famous brands.
Confectionery and snacks is home to some of the most recognisable brand names on the planet. From chocolate and sweets to crisps, biscuits, cereal bars, and popcorn, this is a category where brand storytelling, NPD velocity, and retail execution are all critical. Mondelez, Mars, PepsiCo (Walkers), and Nestlé compete fiercely for shopper attention across millions of touchpoints.
UK chocolate confectionery market — the largest in Europe per capita
growth in better-for-you snack bars since 2020, as health-conscious consumers reshape the snacks aisle
and Christmas account for over 35% of annual chocolate confectionery volume in the UK
Dairy Milk remains the UK's No.1 selling chocolate bar for over 50 consecutive years
is the key growth driver — dark chocolate, single-origin, and artisan formats outpace mainstream
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