Trade Marketing sits at the intersection of brand strategy and sales execution. UK FMCG trade marketers develop in-store and omnichannel strategies that activate brand plans at the point of...
Trade Marketing Executives start at $28k–$35k. Trade Marketing Managers with 3–6 years experience earn $38k–$65k. Trade Marketing Directors earn $75k–$100k + bonus.
Retailer media and Amazon Vendor activation are creating new specialist trade marketing roles. Amazon Vendor/Seller expertise now commands a 10–15% salary premium. DTC and online grocery activation are reshaping what trade marketing means in FMCG.
Reach thousands of FMCG trade marketing professionals actively looking for their next move.
Post a JobThe boundary between trade marketing and retailer media is dissolving. Grocery media networks — Tesco Clubcard Media, Nectar360, CitrusAd, Sainsbury's SmartMedia — are absorbing a growing share of trade budgets. Trade marketers who can plan and measure retailer digital media alongside traditional in-store investment are now in highest demand.
Trade marketing roles typically require 2–3 years of marketing or sales experience. CIM qualifications and Institute of Promotional Marketing certifications are valued. Formal shopper marketing training is becoming a differentiator at senior levels.