FMCG Trade Marketing Manager Resume Template

Trade Marketing Managers bridge the gap between brand strategy and in-store execution. They translate consumer marketing campaigns into customer-facing activations, develop shopper toolkits, and manag…

Typical salary range

$38,000 – $65,000

More common at mid-sized FMCG businesses than at large multinationals, where shopper and category roles overlap with trade marketing.

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How to use this template

  1. Click any text in the resume to edit it directly
  2. Replace placeholder text with your own details
  3. Keep the ATS keywords highlighted in the skills section
  4. Use Print → Save as PDF to download

Key ATS Keywords for Trade Marketing Manager

trade activation POSM shopper marketing customer toolkit in-store execution launch support field sales tools promotional mechanic trade channel category management

Typical Employers

Red Bull, Coca-Cola, Treasury Wine Estates, Monster Beverage, Fever-Tree, Innocent Drinks, Belvoir Farm, Taylors of Harrogate, Madrí Excepcional, Cawston Press

Your Full Name

Trade Marketing Manager | FMCG

email@example.com  |  07XXX XXX XXX  |  LinkedIn: linkedin.com/in/yourname  |  London, UK

Professional Summary

Results-driven FMCG Trade Marketing Manager with [X] years of experience across [brands/companies]. Track record of [key achievement]. Skilled in Customer activation planning, POS/POSM development and management, Shopper insight application. Seeking a challenging role to drive [commercial goal] within a fast-paced consumer goods environment.

Core Competencies

Customer activation planning POS/POSM development and management Shopper insight application Launch & event management Sales team support & toolkits Budget management Agency briefing (design, production) Trade channel segmentation Retailer-specific marketing (Tesco, Waitrose) Foodservice or out-of-home channel Digital shelf/e-commerce activation

Professional Experience

Trade Marketing Manager, [Company Name] Jan 2022 – Present

Senior Trade Marketing Manager, [Brand/Division]

  • Developed seasonal trade activation campaign deployed across 2,400 stores, achieving 94% POSM compliance
  • Built NPD launch toolkit for field sales team, contributing to 87% weighted distribution in 3 months
  • Managed $800K trade marketing budget with zero overspend, delivering 3 major channel activations
  • Led in-store activation for key summer event, generating +31% category rate-of-sale versus control stores
  • Created customer segment strategy for convenience channel, increasing activation ROI by 24%
[Previous Company Name] Jan 2019 – Dec 2021

Trade Marketing Manager (2–5 yrs), [Brand/Division]

  • Led [key initiative], delivering [quantifiable result] for [brand/category]
  • Managed [key responsibility], improving [metric] from [X] to [Y]
  • Collaborated with [function] to [action and outcome with $/% figure]
[Earlier Company Name] Jun 2016 – Dec 2018

Trade Marketing Executive (0–2 yrs)

  • Supported [senior] with [key task], gaining experience in Customer activation planning and POS/POSM development and management

Education & Qualifications

Degree in Marketing, Business, or related field
Field sales or shopper marketing experience an advantage
Budget management experience required

Common Trade Marketing Manager Interview Questions

  1. How do you translate a brand campaign into a trade activation plan?
  2. Describe a trade marketing activation you're proud of — what was the ROI?
  3. How do you manage the relationship between brand marketing and the sales team?
  4. What's your process for briefing a POSM production agency?

Related FMCG Resume Templates

Brand Manager

National Account Manager

Shopper Marketing Manager

Category Manager