Digital Marketing Managers in FMCG are responsible for building brand equity and driving consumer engagement online. In an industry traditionally dominated by mass-media, they bring digital precision — managing performance media, CRM, e-commerce activation, influencer programmes, and social content strategy.
Mid-level (2–5 years)
$38,000 – $62,000
Base salary per annum
Senior (5+ years)
$52,000 – $80,000
Base salary per annum
| Stage | Typical Salary Range | Experience |
|---|---|---|
| Digital Marketing Executive (0–2 yrs) | $26,600 – $34,200 | 0–2 years |
| Digital Marketing Manager (2–5 yrs) | $38,000 – $62,000 | 2–5 years |
| Senior Digital Marketing Manager (4–8 yrs) | $55,800 – $54,600 | 5–8 years |
| Head of Digital (7–12 yrs) | $52,000 – $80,000 | 8+ years |
| CMO / Marketing Director | $72,000+ | 8+ years |