FMCG Marketing Managers lead brand activation and integrated marketing communications across a portfolio of products. Unlike Brand Managers who are deeply focused on a single brand, Marketing Managers typically manage a broader brand portfolio and often line-manage a team of brand executives or assistants.
Mid-level (4–7 years)
$45,000 – $75,000
Base salary per annum
Senior (7+ years)
$65,000 – $100,000
Base salary per annum
| Stage | Typical Salary Range | Experience |
|---|---|---|
| Brand Manager (2–5 yrs) | $31,499 – $40,500 | 0–4 years |
| Senior Brand Manager (4–8 yrs) | $45,000 – $75,000 | 4–7 years |
| Marketing Manager (6–10 yrs) | $67,500 – $68,250 | 7–10 years |
| Marketing Director (10–15 yrs) | $65,000 – $100,000 | 10+ years |
| CMO (15+ yrs) | $90,000+ | 10+ years |