Digital Marketing Manager
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $38,000–$62,000k + bonus
About the Role
We are looking for an experienced Digital Marketing Manager to join our team at [Company Name]. Digital Marketing Managers in FMCG are responsible for building brand equity and driving consumer engagement online. In an industry traditionally dominated by mass-media, they bring digital precision — managing performance media, CRM, e-commerce activation, influencer programmes, and social content strategy.
Key Responsibilities
- Develop and execute digital marketing strategy across paid, owned, and earned channels
- Manage paid social campaigns on Meta, TikTok, and YouTube, optimising for reach, engagement, and conversion
- Own SEO content strategy, briefing and managing organic content for brand and commercial keywords
- Manage CRM programme including email, push notifications, and loyalty platform communications
- Lead e-commerce activation on Amazon, Ocado, and retail media platforms
- Manage influencer and creator partnerships — from brief to content approval to performance tracking
- Track and report all digital KPIs using GA4, Meta Insights, and custom dashboards
- Partner with brand and trade marketing on integrated campaign digital amplification
Required Skills & Experience
- Paid social (Meta, TikTok)
- PPC & Google Ads
- SEO & content strategy
- CRM / email marketing
- Google Analytics 4
- E-commerce activation (Amazon, Ocado)
- Influencer marketing management
- Social media strategy
Advantageous Skills
- Programmatic (DV360, The Trade Desk)
- Data clean room strategy
- TikTok Shop / live commerce
- CDP / first-party data strategy
Qualifications
- Degree in Marketing, Communications, or Digital Media
- Google Ads / Meta Blueprint certification valued
- GA4 proficiency essential
What We Offer
- Competitive base salary: $38,000–$62,000
- Annual bonus scheme (10–25% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.