Marketing Manager
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $45,000–$75,000k + bonus
About the Role
We are looking for an experienced Marketing Manager to join our team at [Company Name]. FMCG Marketing Managers lead brand activation and integrated marketing communications across a portfolio of products. Unlike Brand Managers who are deeply focused on a single brand, Marketing Managers typically manage a broader brand portfolio and often line-manage a team of brand executives or assistants.
Key Responsibilities
- Lead integrated marketing campaigns from brief to execution across ATL, BTL, and digital channels
- Manage total marketing budget across the portfolio, tracking spend vs. plan and ROI
- Line manage and develop a team of Brand Managers and/or Executives
- Own relationships with creative, media, digital, and PR agencies
- Commission consumer research to inform brand strategy and communication development
- Support NPD projects, creating go-to-market plans for new launches
- Monitor brand tracking metrics and market share data, reporting to Marketing Director
- Partner with Sales and Category on trade activation and shopper marketing programmes
Required Skills & Experience
- Integrated marketing communications
- Brand portfolio management
- Agency management (creative, media, digital, PR)
- Budget management & ROI tracking
- People management
- Consumer research commissioning
- NPD support
- Digital & performance marketing
Advantageous Skills
- Programmatic advertising
- Influencer marketing strategy
- B2B marketing (foodservice)
- Sustainability marketing
Qualifications
- Degree in Marketing, Business or related field
- CIM qualification valued
- Digital marketing certifications (Google, Meta) increasingly important
What We Offer
- Competitive base salary: $45,000–$75,000
- Annual bonus scheme (10–25% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.