Trade Marketing Manager
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $38,000–$65,000k + bonus
About the Role
We are looking for an experienced Trade Marketing Manager to join our team at [Company Name]. Trade Marketing Managers bridge the gap between brand strategy and in-store execution. They translate consumer marketing campaigns into customer-facing activations, develop shopper toolkits, and manage point-of-sale materials, working closely with both the sales and marketing functions.
Key Responsibilities
- Develop trade activation plans that convert brand strategy into channel-specific customer programmes
- Create and manage POSM production — from brief to deployment across grocery, convenience, and impulse channels
- Build customer-facing sales toolkits, presentations, and selling stories for the field sales team
- Plan and execute product launches in-trade, coordinating with field sales, logistics, and brand teams
- Manage trade marketing budget, tracking spend vs. plan and activation ROI
- Analyse in-store execution data (compliance audits, OSA reports) and drive improvements
- Develop and brief promotional mechanics by channel, balancing consumer value and margin
- Support trade shows, industry events, and customer days
Required Skills & Experience
- Customer activation planning
- POS/POSM development and management
- Shopper insight application
- Launch & event management
- Sales team support & toolkits
- Budget management
- Agency briefing (design, production)
- Trade channel segmentation
Advantageous Skills
- Retailer-specific marketing (Tesco, Waitrose)
- Foodservice or out-of-home channel
- Digital shelf/e-commerce activation
Qualifications
- Degree in Marketing, Business, or related field
- Field sales or shopper marketing experience an advantage
- Budget management experience required
What We Offer
- Competitive base salary: $38,000–$65,000
- Annual bonus scheme (10–25% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.