Brand Manager
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $38,000–$65,000k + bonus
About the Role
We are looking for an experienced Brand Manager to join our team at [Company Name]. Brand Managers in FMCG own the P&L for a specific product portfolio, translating consumer insights into commercial strategies that drive volume, value, and brand equity. They sit at the intersection of marketing, commercial, and supply, making them one of the most commercially rounded roles in the industry.
Key Responsibilities
- Own the brand P&L including net revenue, gross margin, and A&P budget
- Develop and execute the annual brand plan aligned to business strategy
- Commission and interpret consumer research to inform product and communication decisions
- Lead NPD projects from concept through to launch, coordinating R&D, supply, and sales
- Brief and manage agencies (creative, media, PR, digital)
- Analyse Nielsen/Kantar data to monitor brand health, market share, and competitor activity
- Collaborate with Category and Sales on range, pricing, and promotional strategy
- Manage junior brand team members and agency day-to-day
Required Skills & Experience
- P&L management
- Consumer insight & research
- New product development (NPD)
- Media planning & budget management
- Cross-functional leadership
- Brand strategy & positioning
- Shopper marketing alignment
- Volume & value forecasting
Advantageous Skills
- Nielsen/Kantar data analysis
- Digital & social media literacy
- Pricing & promotional strategy
- Export or international experience
Qualifications
- 2:1 degree (Marketing, Business, or numerate discipline)
- CIM qualification advantageous
- MBA common at Director level
What We Offer
- Competitive base salary: $38,000–$65,000
- Annual bonus scheme (10–25% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.