FMCG Category Manager Job Description

Category Managers act as category advisors to retailers, using shopper data and market analytics to grow the entire product category — not just their own brand. They are trusted business partners to b…

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Suggested salary range

$40,000 – $70,000

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Category Manager

[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $40,000–$70,000k + bonus

About the Role

We are looking for an experienced Category Manager to join our team at [Company Name]. Category Managers act as category advisors to retailers, using shopper data and market analytics to grow the entire product category — not just their own brand. They are trusted business partners to buying teams and must blend commercial acumen with analytical rigour.

Key Responsibilities

  • Build and present category strategies and range recommendations to major retail buyers
  • Conduct planogram analysis and design shelf layouts that maximise category sales
  • Analyse Nielsen/IRI data to identify category trends, distribution gaps, and competitive threats
  • Lead range review submissions, coordinating with sales, marketing, and supply chain
  • Develop category growth drivers presentation (CGD) for retailer JBP
  • Monitor competitor activity, new listings, and de-listings across key accounts
  • Manage relationships with space planning and insight teams at major retailers
  • Support field sales with data-driven selling tools and store execution guidelines

Required Skills & Experience

  • Nielsen/IRI/Circana data analysis
  • Planogram design (JDA/Apollo/Spaceman)
  • Shopper insight interpretation
  • Retail buyer relationship management
  • Range review presentation
  • Category strategy development
  • Pricing & promotions analysis
  • Cross-functional stakeholder management

Advantageous Skills

  • dunnhumby/Clubcard data
  • SQL or Python for data analysis
  • Category captain experience
  • Private label strategy

Qualifications

  • Degree in Business, Mathematics, Statistics, or Economics preferred
  • Advanced Excel/Power BI essential
  • Shopper insight certifications (e.g. IRI, Nielsen) valued

What We Offer

  • Competitive base salary: $40,000–$70,000
  • Annual bonus scheme (10–25% of base)
  • Private healthcare and pension (employer contribution)
  • 25 days annual leave + bank holidays
  • [Add any company-specific benefits]

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.

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