FMCG National Account Manager Job Description

National Account Managers are the revenue engine of FMCG businesses, managing P&L relationships with major grocery multiples, discounters, and convenience chains. They negotiate terms, promotional cal…

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Suggested salary range

$45,000 – $75,000

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National Account Manager

[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $45,000–$75,000k + bonus

About the Role

We are looking for an experienced National Account Manager to join our team at [Company Name]. National Account Managers are the revenue engine of FMCG businesses, managing P&L relationships with major grocery multiples, discounters, and convenience chains. They negotiate terms, promotional calendars, and ranging directly with retail buyers and are accountable for net revenue, volume, and profitability targets.

Key Responsibilities

  • Own the P&L for assigned national accounts, managing net revenue, volume, and customer profitability
  • Build and negotiate Joint Business Plans (JBPs) covering investment, volume, and category growth
  • Lead trading term negotiations, promotional calendars, and ranging reviews with buying teams
  • Manage promotional spend ROI analysis and customer investment tracking
  • Develop account-specific plans aligned to customer and brand strategy
  • Coordinate internally with supply chain, finance, and marketing to deliver customer plans
  • Drive distribution, ranging, and availability improvements across the account
  • Build and maintain senior relationships across the buyer, space planning, and marketing teams

Required Skills & Experience

  • P&L & net revenue management
  • Buyer negotiation
  • Joint Business Planning (JBP)
  • Promotional planning & evaluation
  • Forecasting & supply chain liaison
  • Sell-in / sell-out management
  • Trade terms management
  • Category data (Nielsen/IRI)

Advantageous Skills

  • Dunnhumby/Clubcard insight
  • Discounter (Aldi/Lidl) account experience
  • International accounts
  • Direct-to-consumer channel knowledge

Qualifications

  • Degree preferred but not always essential
  • Track record of delivering against P&L targets
  • CIM or sales management training beneficial

What We Offer

  • Competitive base salary: $45,000–$75,000
  • Annual bonus scheme (10–25% of base)
  • Company car or car allowance ($4,000–$7,000/year)
  • Private healthcare and pension (employer contribution)
  • 25 days annual leave + bank holidays
  • [Add any company-specific benefits]

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.

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