Marketing Director
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $85,000–$160,000k + bonus
About the Role
We are looking for an experienced Marketing Director to join our team at [Company Name]. Marketing Directors in FMCG lead the entire marketing function, setting brand strategy, managing significant A&P budgets, and building marketing teams that deliver consumer engagement and commercial performance. They sit on the senior leadership team and are responsible for building long-term brand equity while delivering short-term growth targets.
Key Responsibilities
- Lead marketing function across brand management, digital, trade marketing, and insights
- Own the total A&P budget, allocating investment across brands and channels based on strategic priorities
- Set long-term brand strategy — positioning, architecture, consumer targeting, and communications platform
- Build and develop a high-performing marketing team, establishing a culture of consumer-first thinking
- Represent marketing at the Board, reporting on brand health, market share, and campaign effectiveness
- Lead the NPD innovation pipeline — from consumer insight through to launch strategy
- Manage agency relationships at the senior level — creative, media, PR, digital
- Partner with Commercial Director on integrated commercial and brand strategy
Required Skills & Experience
- Brand strategy at portfolio level
- A&P budget management ($5M+)
- People leadership & team development
- Consumer insight strategy
- Integrated marketing leadership
- Media strategy (TV, digital, OOH)
- Agency management at senior level
- Innovation / NPD pipeline oversight
Advantageous Skills
- Category creation experience
- International brand launch
- D2C brand building
- ESG and brand purpose strategy
Qualifications
- Degree in Marketing, Business, or related field
- MBA common but not mandatory
- Chartered Marketer (FCIM) credential respected
What We Offer
- Competitive base salary: $85,000–$160,000
- Annual bonus scheme (10–40% of base)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.