Sales Director
[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $85,000–$160,000k + bonus
About the Role
We are looking for an experienced Sales Director to join our team at [Company Name]. FMCG Sales Directors lead the entire commercial function, setting go-to-market strategy, managing key customer relationships at Director level, and accountable for total net revenue and volume. They build and develop sales teams, set channel strategies, and represent the business externally with the highest-value accounts.
Key Responsibilities
- Own total company/division net revenue, volume, and trade investment P&L
- Set three-year commercial strategy including channel prioritisation, customer segmentation, and route to market
- Lead senior relationships with C-suite and buying directors at top retail and foodservice customers
- Build, coach, and develop a high-performing sales team of 10–50+ across key accounts, field sales, and commercial finance
- Lead annual sales planning, budget setting, and quarterly reforecasting processes
- Represent the business in Joint Business Planning at the most senior level
- Drive culture of performance management, data-driven decision making, and customer-centricity
- Report to Board/CEO on commercial performance and strategic initiatives
Required Skills & Experience
- Commercial strategy & direction
- Senior customer relationship management
- Team building & people leadership
- Channel strategy (grocery, convenience, foodservice, export)
- P&L ownership at company/category level
- Strategic negotiation
- Sales forecasting & budgeting
- Cross-functional leadership
Advantageous Skills
- International or export market experience
- Private equity or transformation experience
- M&A integration
- DTC and e-commerce channel strategy
Qualifications
- Degree essential; MBA common
- Proven P&L leadership at national scale
- Board-level stakeholder management experience
What We Offer
- Competitive base salary: $85,000–$160,000
- Annual bonus scheme (10–40% of base)
- Company car or car allowance ($4,000–$7,000/year)
- Private healthcare and pension (employer contribution)
- 25 days annual leave + bank holidays
- [Add any company-specific benefits]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.