FMCG Key Account Manager Job Description

Key Account Managers in FMCG manage day-to-day commercial relationships with regional or national retail and foodservice customers. They are the engine room of the sales function — managing orders, pr…

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Suggested salary range

$35,000 – $55,000

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Key Account Manager

[Company Name] · [Location] · [Full-time / Hybrid / Remote] · $35,000–$55,000k + bonus

About the Role

We are looking for an experienced Key Account Manager to join our team at [Company Name]. Key Account Managers in FMCG manage day-to-day commercial relationships with regional or national retail and foodservice customers. They are the engine room of the sales function — managing orders, promotions, distribution gaps, and developing strong buyer relationships that set the foundation for a National Account Manager career.

Key Responsibilities

  • Manage a portfolio of regional or national accounts, owning the P&L and customer relationship
  • Build and maintain strong relationships with buying contacts across assigned accounts
  • Plan and execute promotional programmes, tracking ROI and adjusting future investment
  • Manage listings, de-listings, and distribution performance across the account portfolio
  • Prepare and present account plans and commercial reviews to internal and external stakeholders
  • Manage order management, forecasting, and supply chain communication for assigned accounts
  • Identify and develop new business opportunities within the account (range extensions, NPD)
  • Report weekly on account performance against KPIs to Head of Sales

Required Skills & Experience

  • Buyer relationship management
  • P&L management at account level
  • Promotional planning
  • Order management & forecasting
  • Distribution tracking
  • Sales data analysis (Nielsen/IRI)
  • Account plan development
  • Presentation skills

Advantageous Skills

  • Category knowledge
  • CRM systems (Salesforce)
  • Supply chain basics
  • Field sales management experience

Qualifications

  • Degree preferred but not always required
  • Field sales background an advantage
  • Numeracy and Excel skills essential

What We Offer

  • Competitive base salary: $35,000–$55,000
  • Annual bonus scheme (10–25% of base)
  • Company car or car allowance ($4,000–$7,000/year)
  • Private healthcare and pension (employer contribution)
  • 25 days annual leave + bank holidays
  • [Add any company-specific benefits]

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.

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